Jan
21
Broadcast advertisers, who use television, are seeing dramatic
reductions in their ad results because of a four-letter
word-TiVo. In some ad agencies one can sense that TiVo really is
a four-letter word in the most derogatory sense. This reporter
decided to follow the actions of what such advertising giants as
Ford Motor Company and Shimano are doing creatively to solve the
TiVo problem.
What is the "TiVo problem?" It is all about consumers who fast
forward through the commercials associated ...Read the rest of this entry »
Jan
20
A business card is often the single most important item you have
to attract a new client or business partner. Getting a small
piece of cardboard to represent you and your company philosophy
is often challenging - learn how to do it in this article:
Often, your business card is the only item left with a potential
client or business partner. After a conference, meeting or
display of your products, you are likely to meet dozens of
people and leave your business card with them. It is ...Read the rest of this entry »
Jan
19
This is a list of questions from our readers (78% of whom are
parents) from Russia, other former USSR republics, Germany,
Baltic Countries and China (We gathered 32,000 email addresses
from our subscribers, and asked them to list the information in
which they were most interested. We received answers from 1,856
subscribers):
How the US & Canadian qualifications are recognized in the West
(preferably in the UK and Europe)?
How do I apply to a UK, Australian, USA, Canadian, EU
(preferably ...Read the rest of this entry »
Jan
14
When choosing brochure templates, there are things that you must be sure of before committing to just one of them. You cannot just use brochure templates randomly without considering its effects on your whole brochure printing process. This is because unlike other printing templates, brochure templates have a few crucial elements that you cannot just ignore or smooth over, as your printing process gets more specific. If you are just about to choose your brochure templates yourself, first try ...Read the rest of this entry »
Jan
2
Do you want to know how to market yourself and your business services using notepad printing? Well, if you do then you have come to the right article. In this guide, we will show you the step-by-step process on how to market yourself through the use of notepad printing. Do not worry it is very easy to do and you would not even need to be an expert with custom notepads to understand it. 1. Create a notepad design with a message ' Of course, your first step in marketing yourself with notepads is ...Read the rest of this entry »
Jan
1
Scientific Advertising. Sounds so professional. Maybe I can be
another Einstein.
Move closer, I want to tell you a secret. I'm not a scientific
marketer.
Why?
Because I don't like limiting myself to one side of my brain.
I'm not good at filling in the little paint by numbers sets and
keeping the colors within the lines.
Besides the art of marketing is much more fun.
Scientific advertising is a starting point on your road to
success. There's more to becoming a successful marketer than
you've ...Read the rest of this entry »
Dec
17
Goals are a great way of keeping track of your process and encouraging you to keep going, but do you ever find yourself getting bogged down by all of those goals you have? I had a friend once who swore by a checklist for his day. He kept a planner, and at the beginning of each day he would write down his goals for that day. He would write the top priority goals first followed by the ones he would do if he had time for them. For example, he might have the priority goal of starting work on ...Read the rest of this entry »
Dec
14
Years ago I used to go to my grandparents' house each summer in Los Angeles and there in my Grandfather's study hung an original movie poster for an old Bob Hope movie, as well as dozens of other posters and lobby cards. I would spend hours in there playing with my toys and pretending that I was in those movies. Many years later my Grandfather passed away and left me all of the posters and other cinematic memorabilia he had collected over the years. To me these were all images that always ...Read the rest of this entry »
Dec
3
The great aim of education is not knowledge but action. --
Herbert Spencer
Contrary to the belief of millions of web site owners,
copywriting is not just a bunch of "hype" words pushed together
to make a sale. Your advertising approach must create a lasting
impression or a memory, if you will. Successful copywriting is
the technique of implanting a thought or idea that will invoke a
response from the reader. Although a very popular approach,
advertising does not necessarily need to leap out and ...Read the rest of this entry »
Dec
1
A few years ago, pop-up windows were all the rage in Internet
marketing. It seemed that every time one opened a web page they
would be bombarded with offers for this or that. It had gotten
to the point where surfing the Internet was almost like playing
a video game; when the ads would pop-up one would try and close
them out before another one came. This is precisely why we have
seen the decline in the use of pop-up windows on the Internet
today; surfers simply do not even look at the pop-ups ...Read the rest of this entry »